Born from a grandmother’s gifted sticky note with the simple message, ‘I Choose…’, the ‘I Choose…’ Framework provides a compelling strategy for a life fully lived and spent thriving.
“I Choose…” is the most powerful phrase in your arsenal of words.
Meet travis
Travis Allen Sterner
"I will offer that what makes this book truly special is its voice — and the giant heart behind it. Travis truly is that one friend we all wish we had, someone whose motivations are pure and who genuinely thrives on helping others succeed."
—Amanda Aldrich, ICF-ACC, Personal Development Coach
Travis Allen Sterner, MBA is known as a friend and mentor. He writes from the heart with a passion and authenticity that connects his readers with lessons learned from real-life experiences. With his easy style, and ability to convey meaningful content with humorous analogies, and unabashed love for the irony, absurdity, and wonder that is our shared human existence, he excels in 'edutainment.' He is an advocate of suicide prevention, based on his own high school attempt. He began his career in the US Army, then spent over two decades in corporate America, retiring at 47 to pursue being an author and motivational speaker. He has been married for 22+ years, and raised four boys.
Travis believes we are on this Earth to serve each other and as such shares his writing, speaking, and other creative talents to convey strategies for self-care, optimism, and empathy for oneself and our shared community.
People Say the Nicest Things
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"Sometimes a little nudge is all it takes to change the course of your life... Sterner is the friend that everyone needs...The I Choose Framework feels like sitting down with him for lunch."
— Travis Adams, Founder and CEO, Resilience Wildfire Solutions
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"Travis takes the complicated mess of 'getting unstuck' and breaks it down into easy, common-sense steps you can actually follow and apply. It’s a straightforward guide for anyone tired of overthinking.”
— Michael Goodman
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"Travis writes the way the best mentors talk. With courage, warmth, and no pretense whatsoever. His love for the reader's journey comes through on every page. An original."
— Daniel Flahiff, Art Director, DFC